TikTok is introducing a new feature that allows them to lessen the quantity of AI-made media appearing in their feeds. This step comes as the service disclosed that it presently contains more than 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a full-scale release. This advancement comes amid a surge in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing content creators on another major platform only show AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a phrase for poor-quality, factory-style content that is often absurd or dreamlike.
Based on user feedback that many people like content produced via AI tools, ranging from AI artwork to educational videos, and we intend to offer the community the option to increase or decrease of that, according to their own likes,” commented a platform representative.
AI on the Platform
The platform announced that there are currently over a billion videos on its network labeled as AI-generated. In total, in excess of 100 mn pieces of content are submitted to the app daily, making AI-generated material a minor percentage of its complete catalog.
User Control Features
Users will be able to reduce or increase the level of artificial media they view by accessing the topic control setting in the application and selecting the AI content topic. Other topics that can already be adjusted under the filter include politics, style, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines require users to tag “realistic” AI-made content, and it forbids harmful AI impersonations of celebrities or crisis events. Any believable AI-generated clip that is without a tag can be removed under its community policies.
Additionally, the app will henceforth attach an AI-generated watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This action is designed to help prevent users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a $2 million awareness program for specialists and groups to create educational content about using AI responsibly. This project will support charitable organizations dedicated to teaching programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, following discussion over plans to make redundant hundreds of safety staff in Britain. The company is expected to reduce a significant number of roles in its content moderation department in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it is viewed by people. TikTok announced a notable drop in disturbing and violent content seen by content reviewers over the past year due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
